HighUp Entertainment’s new girl group UNCHILD takes its name from the prefix “UN-,” which signifies the opposite of “ordinary.”
Rather than conforming to established standards and frameworks, the group aims to channel their individuality, which may feel somewhat unfamiliar and unique into a special energy that is uniquely their own.
The dreams held by these six girls are big enough to envelop the world. They may lose their way, but as long as they’re together, even that becomes an adventure. Even if everyone calls them reckless, they’ve decided to turn the world upside down—just for fun.
“We are UNCHILD!”
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